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Realty Plus Team
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‘Nurturing Relationships’
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Customer care, encompassing pre-service and after sales service, is one of the key drivers of business growth in the real estate industry
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| While delivery, innovation and consistent performance hold the key to success for any business model, one of the aspects that holds equal and sometimes more importance is flawless customer care. Most successful brands have been created when companies have engaged their consumers in constant dialogue and leveraged their insights to create renowned products worth their price. A customer-centric innovation can help create products that capture the customer’s imagination, provide fruitful experiences and offer solutions to previously unmet needs.
Real estate is no different. Tapping into the customer insights and customer care is one of the key drivers of growth for this industry as well. Customer is truly the king and all his demands must be taken care of. Serving customers at every stage, right from pre-service to after sales service is of prime importance, especially in real estate. Property purchase has an emotional aspect for the buyer who usually ends up paying 5 to 10 years of his/her annual income to buy the dream house. So he/she wants to be completely assured that buying a particular property is a right decision. The developer needs to ensure that customer’s apprehensions and doubts are resolved.
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| Maintaining a record of all details relating to the project that a customer may be interested in and would want to know an answer goes a long way in ensuring customer satisfaction. Maintaining a book incorporating all the financial details of the deals related to the project, the government approvals, grants, etc can be of great help to keep the trust of the customer intact. This gives the much-needed reassurance to the customer to invest his hard earned money in a project and also ensures transparency at every stage. Customers highly appreciate this practice and look forward to seek this information while investing in a property. This is required especially to develop a much needed relationship with the customer and hence ensuring customer loyalty.
Taking a step further, appointing a full-fledged team which is solely dedicated to efficiently serve customer queries is a practical idea. As a policy, the company can have strict rules about a particular grievance being addressed within a specific number of hours/days. This is the first step towards creating satisfied customers. It makes the customers feel that the developer cares for them and they can trust him to redress their problems and apprehensions. Giving timely updates about the project in question and about other projects by the company and sharing the project progress on a regular basis also helps in staying in touch with the customer. This practice should not stop at the delivery of the project. Even after possession, every customer needs to be attended to on an individual basis.
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| With competition in the real estate sector on the rise and a plethora of new projects being announced, it becomes imperative for developers to make sure that they provide their customers with the best service. Consumer insights should be the focal point in the decision making process for developers. A decision to invest in a specific area should be based on a customer-centric survey, which can help a developer take a more informed decision after understanding the customer demands in the area. Pricing of the project is also determined/justified partly by such a survey that allows the developer to understand the market dynamics, which are largely driven by customer demands.
Building, nurturing and developing customer relationships is thus a very important part of any organisation. Building these relationships means treating customers as strategic partners and showing them that the developer truly cares for them. Customers can easily discern indifference and insincerity and they simply will not tolerate it. Long-term customer loyalty is a big challenge that developers must strive to achieve in every real estate transaction, no matter how big or small.
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9 , Issue4 |
‘CREDAI’s Proposal To Reduce Home Loan Margin Money Is Risky’ |
| Kapil Wadhawan,Dewan Housing Finance Limited (DHFL |
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9 , Issue3 |
We Are Digital Partner of Developers |
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9 , Issue2 |
Dwarka E-Way is the Way to go |
| Pankaj Bansal,M3M |
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9 , Issue1 |
"You Can Achieve Success Only If You Dare To Dream Big" |
| Manju Yagnik,Nahar Group |
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8 , Issue9 |
Adapting To Realities |
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8 , Issue8 |
Glimmer Of Hope |
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What The Corporate Occupiers Want! |
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8 , Issue3 |
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We Guarantee Zero Loss To Property Buyers |
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8 , Issue1 |
“We Promote Green, Sustainable Realty” |
| Vikas Gupta,Earth Infra |
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Vol
7 , Issue10 |
Voices |
| RP, |
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Vol
7 , Issue9 |
Voices |
| Mohit Arora,Director, Supertech Ltd., |
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Vol
7 , Issue8 |
Voices |
| Lalit Kumar Jain,CMD, KUL & VP CREDAI (West) |
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Vol
7 , Issue6 |
Across Four Zones |
| Realty Plus Team,Realty Plus |
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Vol
7 , Issue5 |
Delighting Customers With Quality Homes |
| Sukhraj Nahar,Nahar Group |
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Vol
7 , Issue4 |
Expanding Frontiers |
| Realty Plus Team, |
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Vol
7 , Issue3 |
Betting Big On Real Estate |
| Rajamannar Ramaswamy,Inno |
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Vol
7 , Issue2 |
Building Model Townships |
| Niranjan Hiranandani,Hiranandani Group |
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Vol
7 , Issue1 |
INFLATION IS A MATTER OF CONCERN |
| M L Sehjpal,Pearls Group |
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6 , Issue9 |
IT’S ABOUT MAKING HOUSING AFFORDABLE FOR YOU |
| Harmit Chawla,Paras Buildtech |
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Vol
6 , Issue8 |
IT’S ABOUT MAKING HOUSING AFFORDABLE FOR YOU |
| Harmit Chawla,Paras Buildtech |
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Vol
6 , Issue7 |
Project Delivery Is Our Strength |
| T. Chitty Babu,Akshaya Homes |
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Vol
6 , Issue6 |
WE WANT TO BE THE BEST, NOT JUST LARGEST DEVELOPER |
| Abhisheck Lodha,Lodha Developers Ltd |
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Vol
6 , Issue5 |
HUGE DEMAND FOR ENTRY-LEVEL AFFORDABLE HOUSING |
| Ashish Puravankara,Provident Housing Ltd |
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Vol
6 , Issue4 |
Making Money Is Not Realty Development |
| Daljeet Singh,AIPL |
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Vol
6 , Issue3 |
Developers Need To Build Execution |
| Rohit Gera, |
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Vol
6 , Issue1 |
‘We Want To Be The Infosys Of Real Estate’ |
| Lalit Goyal,IREO's |
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Vol
6 , Issue2 |
We Have No Pan-India Aspirations |
| Manish Periwal,Periwal Group |
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Vol
5 , Issue7 |
Balanced Regulatory Act For Realty |
| Deepak Parekh,HDFC |
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Vol
5 , Issue2 |
PPP Model Key To Value Homes |
| Prakash Challa,CREDAI,Tamil Nadu |
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Vol
5 , Issue3 |
Cost Reduction The Real Challenge |
| Sushil Mantri,Mantri Developers |
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Vol
5 , Issue4 |
‘Completion Of Current Projects Our Priority’ |
| Manish Uppal,of the Group, speaks |
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Vol
5 , Issue5 |
Mergers A Feature Of The Future |
| Ashish Puravankara,PPL |
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Vol
5 , Issue1 |
Slowdown Is A Mere Pause |
| J C Sharma,Sobha Group |
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Vol
4 , Issue12 |
‘Slowdown Offers Opportunity’ |
| Anand Reddy,PBEL |
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Vol
4 , Issue11 |
‘Realty Up For Mergers & Acquisitions’ |
| Lalit Kumar Jain , CMD, Kumar Builders and President of PBAP, |
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Vol
4 , Issue10 |
No Looking Back For Real Estate |
| (Prasad Koneru, MD, Rakindo Developers), |
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Vol
4 , Issue9 |
Market Cities Will Be Preferred Retail Destinations |
| Shishir Baijal, |
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Vol
4 , Issue8 |
Rating Is Good For Consumers |
| Gaurav Bhalla, |
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Vol
4 , Issue7 |
Market Vagaries Can’t Rock Sound Projects |
| Kishore Jain, |
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Vol
4 , Issue6 |
Guided Growth Stimulates Realty Drive |
| Sumit Dabriwala,, UCBG and Vice-President of West Bengal CREDAI |
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4 , Issue5 |
Has to Address Affordability’ |
| Avinash Prabhu,Skyline Constructions |
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Vol
4 , Issue4 |
Dire Need To Grow In Tier II, III Cities |
| Sanjeev Srivastav,Assotech |
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Vol
4 , Issue2 |
Affordable Housing A National Challenge |
| K. P. Singh, |
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Vol
4 , Issue1 |
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| Irfan Razack,Prestige Estates Projects (P) Ltd. |
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Vol
3 , Issue12 |
‘Residential Capital Values Will Come Down’ |
| Santosh Martin,DivyaSree Developers Pvt Ltd (DDPL) |
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Vol
3 , Issue11 |
‘Residential Capital Values Will Come Down’ |
| Santosh Martin,DivyaSree Developers Pvt Ltd (DDPL) |
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Vol
3 , Issue10 |
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| Col R S Sodhi,Alpha G: Corp Development Private Limited |
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Vol
3 , Issue9 |
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| Pradip Chopra,PS group |
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Vol
3 , Issue8 |
‘There May Be Short-term Slowdown In Real Estate’ |
| Shamsu and Hussain Lalani,Lalani Group |
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Vol
3 , Issue7 |
Real Boom Yet To Come |
| H.S. Bedi,IDEB Projects |
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Vol
3 , Issue6 |
Builders With IQ, and I For ‘Innovation’ |
| Rohit Gera,Gera Developments (P) Ltd. |
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Vol
3 , Issue5 |
'Investment Potential In Kolkata Is More Than In Other Cities’ |
| Vivek Kathotia,Fort Group of companies |
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Vol
3 , Issue4 |
“We Want Indian Public To Be Part Of Our Growth Story” |
| Mohamed Ali Alabbar,Emaar |
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Vol
3 , Issue3 |
“We Are Bullish Of The Future” |
| Alexander J Darragh,Trammel Crow Company |
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Vol
3 , Issue2 |
Variety Is The Spice Of Nitesh Estate’s Contributions |
| Nitesh Shetty,Nitesh Estates |
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Vol
2 , Issue11 |
Rahejas Giving India’s Urbanscape A New Look |
| Ashish Raheja,K Raheja Universal |
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Vol
2 , Issue10 |
‘Current Property Prices Are Sustainable’
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| Anand Gupta,Mumbai chapter of the Builder’s Association of India (BAI) |
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Vol
2 , Issue8 |
“We Provide Cost-Effective Real Estate Solutions” |
| Kamal Taneja,Taneja Developers & Infrastructure Limited (TDI) |
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Vol
2 , Issue9 |
‘Kolkata Real Estate Market Is Stable For Investors’ |
| Pradeep Sureka,Bengal Park Chambers Housing Development Ltd |
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Vol
2 , Issue7 |
Builders Have To Knock At Too Many Doors |
| Shridhar G Kulkarni,Shriram Properties Ltd |
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Vol
2 , Issue6 |
No Looking Back For Real Estate |
| Punit Beriwala,Vipul Limited |
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Vol
2 , Issue5 |
Foreign Buyers, NRIs Fuel Goa Realty Boom |
| Iqbal Naroo,Naroo Constructions, Goa |
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Vol
2 , Issue4 |
Corporates & Demand Driving Pune’s Realty Market |
| Atul Goel, |
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Vol
2 , Issue3 |
We’re In The Process Of Building Integrated Townships |
| Harshavardhan Neotia,Bengal Ambuja Housing Development Ltd |
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Vol
2 , Issue2 |
‘We Are Eyeing Joint Ventures’ |
| Kushagr Ansal,AHCL |
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Vol
2 , Issue1 |
Bangalore’s Real Estate Goliath |
| Ittina Mahabaleswarappa,Ittina Group |
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Vol
1 , Issue12 |
“Bangalore real estate market is the most quality conscious market” |
| M A Vakil,Vakil Housing Development Corporation (VHDC) |
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Vol
1 , Issue11 |
Advantage Runwal! |
| Subodh Runwal,,Runwal Group |
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Vol
1 , Issue10 |
Advantage Runwal! |
| Subodh Runwal,,Runwal Group |
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Vol
1 , Issue9 |
Real Estate Can Look Forward To Better Days |
| FAROOK MAHMOOD,SILVERLINE REALTY [P] LTD |
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Vol
1 , Issue8 |
“Too Late For Industry To Get Organised” |
| Sukhraj Nahar,Nahar Builders & Developers |
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Vol
1 , Issue7 |
‘FDI Funds Unlikely To Flood India’ |
| Rohin Shah,Meghraj Properties Limited, UK |
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Vol
1 , Issue6 |
More than FDI, We Need Venture Capital Financing |
| Pankaj Bajaj,EPIL |
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Vol
1 , Issue5 |
“Large Satellite Townships Will Spring Up” |
| Mofatraj Munot,Kalpataru Group |
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Vol
1 , Issue4 |
DLF’s Development Saga In Commercial Real Estate |
| Dinesh C Chandiok,DLFCDL |
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Vol
1 , Issue3 |
“We Will go Global With Gold Souk” |
| Surinder Gupta,Aerens Group |
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Vol
1 , Issue2 |
The Big Builder |
| Niranjan Hiranandani,Hiranandani Constructions Private Ltd |
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Vol
1 , Issue1 |
We Are Eyeing Infrastructure Sector |
| Laxmi Goel,Sun City Projects and E-City Entertainment |
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