Loading
• Home
• Cover Story
• Newsletter News
• Stock Watch
• Developer Speak
• Real Strategy
 
 
   
Realty Plus Team   
‘Nurturing Relationships’
Customer care, encompassing pre-service and after sales service, is one of the key drivers of business growth in the real estate industry

a
While delivery, innovation and consistent performance hold the key to success for any business model, one of the aspects that holds equal and sometimes more importance is flawless customer care. Most successful brands have been created when companies have engaged their consumers in constant dialogue and leveraged their insights to create renowned products worth their price. A customer-centric innovation can help create products that capture the customer’s imagination, provide fruitful experiences and offer solutions to previously unmet needs.

Real estate is no different. Tapping into the customer insights and customer care is one of the key drivers of growth for this industry as well. Customer is truly the king and all his demands must be taken care of. Serving customers at every stage, right from pre-service to after sales service is of prime importance, especially in real estate. Property purchase has an emotional aspect for the buyer who usually ends up paying 5 to 10 years of his/her annual income to buy the dream house. So he/she wants to be completely assured that buying a particular property is a right decision. The developer needs to ensure that customer’s apprehensions and doubts are resolved.

a
Maintaining a record of all details relating to the project that a customer may be interested in and would want to know an answer goes a long way in ensuring customer satisfaction. Maintaining a book incorporating all the financial details of the deals related to the project, the government approvals, grants, etc can be of great help to keep the trust of the customer intact. This gives the much-needed reassurance to the customer to invest his hard earned money in a project and also ensures transparency at every stage. Customers highly appreciate this practice and look forward to seek this information while investing in a property. This is required especially to develop a much needed relationship with the customer and hence ensuring customer loyalty.

Taking a step further, appointing a full-fledged team which is solely dedicated to efficiently serve customer queries is a practical idea. As a policy, the company can have strict rules about a particular grievance being addressed within a specific number of hours/days. This is the first step towards creating satisfied customers. It makes the customers feel that the developer cares for them and they can trust him to redress their problems and apprehensions. Giving timely updates about the project in question and about other projects by the company and sharing the project progress on a regular basis also helps in staying in touch with the customer. This practice should not stop at the delivery of the project. Even after possession, every customer needs to be attended to on an individual basis.

a
With competition in the real estate sector on the rise and a plethora of new projects being announced, it becomes imperative for developers to make sure that they provide their customers with the best service. Consumer insights should be the focal point in the decision making process for developers. A decision to invest in a specific area should be based on a customer-centric survey, which can help a developer take a more informed decision after understanding the customer demands in the area. Pricing of the project is also determined/justified partly by such a survey that allows the developer to understand the market dynamics, which are largely driven by customer demands.

Building, nurturing and developing customer relationships is thus a very important part of any organisation. Building these relationships means treating customers as strategic partners and showing them that the developer truly cares for them. Customers can easily discern indifference and insincerity and they simply will not tolerate it. Long-term customer loyalty is a big challenge that developers must strive to achieve in every real estate transaction, no matter how big or small.

more>>>                                                     Post your opinion
 
Archives

Vol 10 , Issue3
'Planning is the Soul of a Project'
Vijay Wadhwa,Wadhwa Group

Vol 10 , Issue2
'Client Should be at the Core of Construction Process'
Dr. K. Ramamurthy,Emaar MGF

Vol 10 , Issue1
Good Projects Will Continue To Have Long-Term Demand
Nirmal Lunawat,Forum Group

Vol 9 , Issue9
Real Estate Needs Cheaper Capital For Mass Housing
Getamber Anand,ATS Infrastructure

Vol 9 , Issue8
Charting New Territories
Niranjan Hiranandani,Hiranandani Group

Vol 9 , Issue7
Embassy Is Poised For A New Chapter Of Growth
Jitu Virmani,Embassy Group

Vol 9 , Issue5
Aiming For The Sky
R K Arora,Supertech

Vol 9 , Issue4
‘CREDAI’s Proposal To Reduce Home Loan Margin Money Is Risky’
Kapil Wadhawan,Dewan Housing Finance Limited (DHFL

Vol 9 , Issue3
We Are Digital Partner of Developers
Lalit Mangal,Commonfloor.com

Vol 9 , Issue2
Dwarka E-Way is the Way to go
Pankaj Bansal,M3M

Vol 9 , Issue1
"You Can Achieve Success Only If You Dare To Dream Big"
Manju Yagnik,Nahar Group

Vol 8 , Issue9
Adapting To Realities
Ramesh Nair,West, Jones Lang LaSalle India

Vol 8 , Issue8
Glimmer Of Hope
,

Vol 8 , Issue7
What The Corporate Occupiers Want!
,

Vol 8 , Issue6
On A New High
Ahmedabad, Bengaluru,,

Vol 8 , Issue5
Superb Take-off; Gateway Of Opportunities; The Glorious Climax
Realty Plus Team,

Vol 8 , Issue4
Set for Unveiling
Realty Plus Team,

Vol 8 , Issue3
Legacy of Excellence
Realty Plus Team,

Vol 8 , Issue2
We Guarantee Zero Loss To Property Buyers
Samarjit Singh,Agni’s

Vol 8 , Issue1
“We Promote Green, Sustainable Realty”
Vikas Gupta,Earth Infra

Vol 7 , Issue10
Voices
RP,

Vol 7 , Issue9
Voices
Mohit Arora,Director, Supertech Ltd.,

Vol 7 , Issue8
Voices
Lalit Kumar Jain,CMD, KUL & VP CREDAI (West)

Vol 7 , Issue6
Across Four Zones
Realty Plus Team,Realty Plus

Vol 7 , Issue5
Delighting Customers With Quality Homes
Sukhraj Nahar,Nahar Group

Vol 7 , Issue4
Expanding Frontiers
Realty Plus Team,

Vol 7 , Issue3
Betting Big On Real Estate
Rajamannar Ramaswamy,Inno

Vol 7 , Issue2
Building Model Townships
Niranjan Hiranandani,Hiranandani Group

Vol 7 , Issue1
INFLATION IS A MATTER OF CONCERN
M L Sehjpal,Pearls Group

Vol 6 , Issue9
IT’S ABOUT MAKING HOUSING AFFORDABLE FOR YOU
Harmit Chawla,Paras Buildtech

Vol 6 , Issue8
IT’S ABOUT MAKING HOUSING AFFORDABLE FOR YOU
Harmit Chawla,Paras Buildtech

Vol 6 , Issue7
Project Delivery Is Our Strength
T. Chitty Babu,Akshaya Homes

Vol 6 , Issue6
WE WANT TO BE THE BEST, NOT JUST LARGEST DEVELOPER
Abhisheck Lodha,Lodha Developers Ltd

Vol 6 , Issue5
HUGE DEMAND FOR ENTRY-LEVEL AFFORDABLE HOUSING
Ashish Puravankara,Provident Housing Ltd

Vol 6 , Issue4
Making Money Is Not Realty Development
Daljeet Singh,AIPL

Vol 6 , Issue3
Developers Need To Build Execution
Rohit Gera,

Vol 6 , Issue1
‘We Want To Be The Infosys Of Real Estate’
Lalit Goyal,IREO's

Vol 6 , Issue2
We Have No Pan-India Aspirations
Manish Periwal,Periwal Group

Vol 5 , Issue7
Balanced Regulatory Act For Realty
Deepak Parekh,HDFC

Vol 5 , Issue2
PPP Model Key To Value Homes
Prakash Challa,CREDAI,Tamil Nadu

Vol 5 , Issue3
Cost Reduction The Real Challenge
Sushil Mantri,Mantri Developers

Vol 5 , Issue4
‘Completion Of Current Projects Our Priority’
Manish Uppal,of the Group, speaks

Vol 5 , Issue5
Mergers A Feature Of The Future
Ashish Puravankara,PPL

Vol 5 , Issue1
Slowdown Is A Mere Pause
J C Sharma,Sobha Group

Vol 4 , Issue12
‘Slowdown Offers Opportunity’
Anand Reddy,PBEL

Vol 4 , Issue11
‘Realty Up For Mergers & Acquisitions’
Lalit Kumar Jain , CMD, Kumar Builders and President of PBAP,

Vol 4 , Issue10
No Looking Back For Real Estate
(Prasad Koneru, MD, Rakindo Developers),

Vol 4 , Issue9
Market Cities Will Be Preferred Retail Destinations
Shishir Baijal,

Vol 4 , Issue8
Rating Is Good For Consumers
Gaurav Bhalla,

Vol 4 , Issue7
Market Vagaries Can’t Rock Sound Projects
Kishore Jain,

Vol 4 , Issue6
Guided Growth Stimulates Realty Drive
Sumit Dabriwala,, UCBG and Vice-President of West Bengal CREDAI

Vol 4 , Issue5
Has to Address Affordability’
Avinash Prabhu,Skyline Constructions

Vol 4 , Issue4
Dire Need To Grow In Tier II, III Cities
Sanjeev Srivastav,Assotech

Vol 4 , Issue2
Affordable Housing A National Challenge
K. P. Singh,

Vol 4 , Issue1
Irfan Razack,Prestige Estates Projects (P) Ltd.

Vol 3 , Issue12
‘Residential Capital Values Will Come Down’
Santosh Martin,DivyaSree Developers Pvt Ltd (DDPL)

Vol 3 , Issue11
‘Residential Capital Values Will Come Down’
Santosh Martin,DivyaSree Developers Pvt Ltd (DDPL)

Vol 3 , Issue10
Col R S Sodhi,Alpha G: Corp Development Private Limited

Vol 3 , Issue9
Pradip Chopra,PS group

Vol 3 , Issue8
‘There May Be Short-term Slowdown In Real Estate’
Shamsu and Hussain Lalani,Lalani Group

Vol 3 , Issue7
Real Boom Yet To Come
H.S. Bedi,IDEB Projects

Vol 3 , Issue6
Builders With IQ, and I For ‘Innovation’
Rohit Gera,Gera Developments (P) Ltd.

Vol 3 , Issue5
'Investment Potential In Kolkata Is More Than In Other Cities’
Vivek Kathotia,Fort Group of companies

Vol 3 , Issue4
“We Want Indian Public To Be Part Of Our Growth Story”
Mohamed Ali Alabbar,Emaar

Vol 3 , Issue3
“We Are Bullish Of The Future”
Alexander J Darragh,Trammel Crow Company

Vol 3 , Issue2
Variety Is The Spice Of Nitesh Estate’s Contributions
Nitesh Shetty,Nitesh Estates

Vol 2 , Issue11
Rahejas Giving India’s Urbanscape A New Look
Ashish Raheja,K Raheja Universal

Vol 2 , Issue10
‘Current Property Prices Are Sustainable’

Anand Gupta,Mumbai chapter of the Builder’s Association of India (BAI)

Vol 2 , Issue8
“We Provide Cost-Effective Real Estate Solutions”
Kamal Taneja,Taneja Developers & Infrastructure Limited (TDI)

Vol 2 , Issue9
‘Kolkata Real Estate Market Is Stable For Investors’
Pradeep Sureka,Bengal Park Chambers Housing Development Ltd

Vol 2 , Issue7
Builders Have To Knock At Too Many Doors
Shridhar G Kulkarni,Shriram Properties Ltd

Vol 2 , Issue6
No Looking Back For Real Estate
Punit Beriwala,Vipul Limited

Vol 2 , Issue5
Foreign Buyers, NRIs Fuel Goa Realty Boom
Iqbal Naroo,Naroo Constructions, Goa

Vol 2 , Issue4
Corporates & Demand Driving Pune’s Realty Market
Atul Goel,

Vol 2 , Issue3
We’re In The Process Of Building Integrated Townships
Harshavardhan Neotia,Bengal Ambuja Housing Development Ltd

Vol 2 , Issue2
‘We Are Eyeing Joint Ventures’
Kushagr Ansal,AHCL

Vol 2 , Issue1
Bangalore’s Real Estate Goliath
Ittina Mahabaleswarappa,Ittina Group

Vol 1 , Issue12
“Bangalore real estate market is the most quality conscious market”
M A Vakil,Vakil Housing Development Corporation (VHDC)

Vol 1 , Issue11
Advantage Runwal!
Subodh Runwal,,Runwal Group

Vol 1 , Issue10
Advantage Runwal!
Subodh Runwal,,Runwal Group

Vol 1 , Issue9
Real Estate Can Look Forward To Better Days
FAROOK MAHMOOD,SILVERLINE REALTY [P] LTD

Vol 1 , Issue8
“Too Late For Industry To Get Organised”
Sukhraj Nahar,Nahar Builders & Developers

Vol 1 , Issue7
‘FDI Funds Unlikely To Flood India’
Rohin Shah,Meghraj Properties Limited, UK

Vol 1 , Issue6
More than FDI, We Need Venture Capital Financing
Pankaj Bajaj,EPIL

Vol 1 , Issue5
“Large Satellite Townships Will Spring Up”
Mofatraj Munot,Kalpataru Group

Vol 1 , Issue4
DLF’s Development Saga In Commercial Real Estate
Dinesh C Chandiok,DLFCDL

Vol 1 , Issue3
“We Will go Global With Gold Souk”
Surinder Gupta,Aerens Group

Vol 1 , Issue2
The Big Builder
Niranjan Hiranandani,Hiranandani Constructions Private Ltd

Vol 1 , Issue1
We Are Eyeing Infrastructure Sector
Laxmi Goel,Sun City Projects and E-City Entertainment
 
Print Edition
Newsletter
Name
Email
City
 
 

This site is best viewed in Internet Explorer 5 at 800 X 600 resolution
Copyright © : 2014 Adsert Web Solutions Pvt. Ltd. New Delhi, India. All rights reserved.
Hosted by