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Priyanka Kapoor   
‘Slowdown Is A Mere Pause’
J C Sharma, MD, Sobha Group
Bangalore-based Sobha Developers, a Rs. 12 billion listed company has created a niche as a preferred real estate brand in the country. Since its inception in 1995, the company has gone from strength to strength, developing over 36 msf of area with over three dozen completed residential/ commercial in house projects. Having set bench marks for quality standards, sound business practices and customer-centric approach in the South, Sobha is now embarking on pan-India expansion in a big way.
J C Sharma , MD, Sobha Group, in an exclusive interview with Realty Plus shares his company’s plans to expand its footprint across India and the emerging trends, opportunities and challenges in the real estate sector. Excerpts:
Q. What are the emerging trends, challenges and opportunities in the real estate sector?

You will observe that the market is getting consolidated. Large players from different regions are coming to the emerging markets i.e. players from Mumbai are moving to Bangalore or Bangalore-based players are doing projects in Pune etc. Bigger players are getting focused, more confident and scalable than what they were 2-3 years back. Similarly, smaller players are getting marginalized from the branding perspective, from getting good quantum of land and funding etc. Their network doesn’t support them to be relevant, banks don’t give them the money needed, they cannot take their company to the IPO, the terms and conditions for PE funding are quite tough while the market keeps expanding. However, the overall size of India’s market from real estate angle is very bullish. If you look from the point of view of challenges there has been increase in the interest costs which is hurting the customers directly. It is also impacting the developers because their cost of construction is also going up. There is a psychological perception today that prices may come down. All these factors may have brought a slowdown in real estate on all India basis but within that you will also notice that some developers are going for affordable housing, some are doing environment friendly projects while others are going for superior specifications with more facilities. They feel that there will be a virtue which will generate a required comfort and confidence.

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Archives

Vol 6 , Issue1
‘We Want To Be The Infosys Of Real Estate’
Lalit Goyal,IREO's

Vol 6 , Issue2
We Have No Pan-India Aspirations
Manish Periwal,Periwal Group

Vol 5 , Issue7
Balanced Regulatory Act For Realty
Deepak Parekh,HDFC

Vol 5 , Issue2
PPP Model Key To Value Homes
Prakash Challa,CREDAI,Tamil Nadu

Vol 5 , Issue3
Cost Reduction The Real Challenge
Sushil Mantri,Mantri Developers

Vol 5 , Issue4
‘Completion Of Current Projects Our Priority’
Manish Uppal,of the Group, speaks

Vol 5 , Issue5
Mergers A Feature Of The Future
Ashish Puravankara,PPL

Vol 4 , Issue12
‘Slowdown Offers Opportunity’
Anand Reddy,PBEL

Vol 4 , Issue11
‘Realty Up For Mergers & Acquisitions’
Lalit Kumar Jain , CMD, Kumar Builders and President of PBAP,

Vol 4 , Issue10
No Looking Back For Real Estate
(Prasad Koneru, MD, Rakindo Developers),

Vol 4 , Issue9
Market Cities Will Be Preferred Retail Destinations
Shishir Baijal,

Vol 4 , Issue8
Rating Is Good For Consumers
Gaurav Bhalla,

Vol 4 , Issue7
Market Vagaries Can’t Rock Sound Projects
Kishore Jain,

Vol 4 , Issue6
Guided Growth Stimulates Realty Drive
Sumit Dabriwala,, UCBG and Vice-President of West Bengal CREDAI

Vol 4 , Issue5
Has to Address Affordability’
Avinash Prabhu,Skyline Constructions

Vol 4 , Issue4
Dire Need To Grow In Tier II, III Cities
Sanjeev Srivastav,Assotech

Vol 4 , Issue2
Affordable Housing A National Challenge
K. P. Singh,

Vol 4 , Issue1
Irfan Razack,Prestige Estates Projects (P) Ltd.

Vol 3 , Issue12
‘Residential Capital Values Will Come Down’
Santosh Martin,DivyaSree Developers Pvt Ltd (DDPL)

Vol 3 , Issue11
‘Residential Capital Values Will Come Down’
Santosh Martin,DivyaSree Developers Pvt Ltd (DDPL)

Vol 3 , Issue10
Col R S Sodhi,Alpha G: Corp Development Private Limited

Vol 3 , Issue9
Pradip Chopra,PS group

Vol 3 , Issue8
‘There May Be Short-term Slowdown In Real Estate’
Shamsu and Hussain Lalani,Lalani Group

Vol 3 , Issue7
Real Boom Yet To Come
H.S. Bedi,IDEB Projects

Vol 3 , Issue6
Builders With IQ, and I For ‘Innovation’
Rohit Gera,Gera Developments (P) Ltd.

Vol 3 , Issue5
'Investment Potential In Kolkata Is More Than In Other Cities’
Vivek Kathotia,Fort Group of companies

Vol 3 , Issue4
“We Want Indian Public To Be Part Of Our Growth Story”
Mohamed Ali Alabbar,Emaar

Vol 3 , Issue3
“We Are Bullish Of The Future”
Alexander J Darragh,Trammel Crow Company

Vol 3 , Issue2
Variety Is The Spice Of Nitesh Estate’s Contributions
Nitesh Shetty,Nitesh Estates

Vol 2 , Issue11
Rahejas Giving India’s Urbanscape A New Look
Ashish Raheja,K Raheja Universal

Vol 2 , Issue10
‘Current Property Prices Are Sustainable’

Anand Gupta,Mumbai chapter of the Builder’s Association of India (BAI)

Vol 2 , Issue8
“We Provide Cost-Effective Real Estate Solutions”
Kamal Taneja,Taneja Developers & Infrastructure Limited (TDI)

Vol 2 , Issue9
‘Kolkata Real Estate Market Is Stable For Investors’
Pradeep Sureka,Bengal Park Chambers Housing Development Ltd

Vol 2 , Issue7
Builders Have To Knock At Too Many Doors
Shridhar G Kulkarni,Shriram Properties Ltd

Vol 2 , Issue6
No Looking Back For Real Estate
Punit Beriwala,Vipul Limited

Vol 2 , Issue5
Foreign Buyers, NRIs Fuel Goa Realty Boom
Iqbal Naroo,Naroo Constructions, Goa

Vol 2 , Issue4
Corporates & Demand Driving Pune’s Realty Market
Atul Goel,

Vol 2 , Issue3
We’re In The Process Of Building Integrated Townships
Harshavardhan Neotia,Bengal Ambuja Housing Development Ltd

Vol 2 , Issue2
‘We Are Eyeing Joint Ventures’
Kushagr Ansal,AHCL

Vol 2 , Issue1
Bangalore’s Real Estate Goliath
Ittina Mahabaleswarappa,Ittina Group

Vol 1 , Issue12
“Bangalore real estate market is the most quality conscious market”
M A Vakil,Vakil Housing Development Corporation (VHDC)

Vol 1 , Issue11
Advantage Runwal!
Subodh Runwal,,Runwal Group

Vol 1 , Issue10
Advantage Runwal!
Subodh Runwal,,Runwal Group

Vol 1 , Issue9
Real Estate Can Look Forward To Better Days
FAROOK MAHMOOD,SILVERLINE REALTY [P] LTD

Vol 1 , Issue8
“Too Late For Industry To Get Organised”
Sukhraj Nahar,Nahar Builders & Developers

Vol 1 , Issue7
‘FDI Funds Unlikely To Flood India’
Rohin Shah,Meghraj Properties Limited, UK

Vol 1 , Issue6
More than FDI, We Need Venture Capital Financing
Pankaj Bajaj,EPIL

Vol 1 , Issue5
“Large Satellite Townships Will Spring Up”
Mofatraj Munot,Kalpataru Group

Vol 1 , Issue4
DLF’s Development Saga In Commercial Real Estate
Dinesh C Chandiok,DLFCDL

Vol 1 , Issue3
“We Will go Global With Gold Souk”
Surinder Gupta,Aerens Group

Vol 1 , Issue2
The Big Builder
Niranjan Hiranandani,Hiranandani Constructions Private Ltd

Vol 1 , Issue1
We Are Eyeing Infrastructure Sector
Laxmi Goel,Sun City Projects and E-City Entertainment
 
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