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RAJESH KULKARNI   
‘‘There May Be Short-term Slowdown In Real Estate’’
Shamsu and Hussain Lalani, Directors, Lalani Group
Having carved a niche in Mumbai’s high-end and middle-income residential segment with over 20 projects since 1985, the Lalani Group of Developers and Builders has now set its sights on the fast developing Thane and Pune markets. Projects on the anvil here include a premium residential project at Thane’s Ghodbunder road and a state-of-the-art IT Park at Bavdhan, close to Pune’s IT hub of Hinjewadi. In an exclusive interview, the company’s young directors, Shamsu and Hussain Lalani, sons of founder Shaukat Lalani, shed light on their future plans and their views on the current turbulent real estate market scenario.
Q. RK: Could you give us a brief background about your group?

SL: The Lalani Group was established in 1985. We are mainly into residential projects and have also ventured into malls, commercial premises and IT Parks over the past three years. On the residential front, we have specialized in projects that cater to the high-income group between Bandra and Santacruz, we also have middle-income group housing projects at other suburbs like Jogeshwari and Goregaon wherein we have delivered more than a 1000 homes so far. Having completed more than 20 projects covering an area of about 1.2 million sq. ft., in and around Mumbai we have now ventured into other markets like Thane and Pune as part of our growth plans.

Q. RK: As a Mumbai-based developer, which have been your key projects in this city?

SL: We have already completed more than 20 prestigious projects in Mumbai with a clear emphasis on quality, integrity and distinctive design. These include premium residential projects such as Oyster, Royal Manor and Valentine, in various suburbs of the city. Our many ongoing projects here include the Meadows and Lotus Park (Jogeshwari).

HL: On the commercial and retail front, we have two ongoing projects at Bandra namely, Main Street and Lalani Aura. The former has already been handed over to a large retail player, who will be setting it up as one whole retail unit with about 40,000 sq. ft of usable carpet space. The project should be ready by the end of this year. Lalani Aura will cater to the increasing need for office space in the Bandra-Santacruz belt. Its also well suited for smaller IT units in need of space in this area.

Q. RK: How have the buyers responded to your various projects in the premium residential segment at Mumbai thus far?

SL: The response has been very encouraging. For example, after the success of Meadow Park, Jogeshwari (opposite 24-Karat Multiplex), we have announced the launch of the other phase --- Lotus Park and Heritage Park, which will offer luxurious apartments nestled in lush greenery, as a part of phase II of this project.

Our other ongoing project, Velantine Complex on Film City road, Malad (East), which is also fast nearing completion already boasts of more than 450 happy and contented families who have been given possession. In fact we have already begun construction of Velantine Apartments 4 and 5, which will be the last of the lot. Part commercial, they will meet the daily requirements of the community in terms of convenience shopping.

Q. RK: Given the intense competition among local builders here, what according to you is the USPs of your projects vis-à-vis the competition?

SL: As a group, we have always believed in providing the best value to all our customers which is reflected in each of our projects. Moreover, we have a team of experts that includes several qualified architects, consultants and other professionals which has ensured best results at all our work sites and completed projects in the past. The mantra of our success over the past two decades has been our strict adherence to 'quality' and 'ethics', while also ensuring friendly, swift and efficient customer service.

HL: We also have a track-record of proven services and successful completions. The use of highly advanced, fast-track construction methods have enabled optimum allocation of resources and a completion rate of one project a year, which in itself is a rarity in this capital and labour-intensive industry.

Q. RK: Your group has recently announced new projects in fast developing cities of Thane and Pune. Could you tell us something about the same?

SL: Lets begin with Thane, where Lalani Residency, our new 1/2/3 BHK premium residential project, will be located at a prime location off Ghodbunder Road in close proximity our existing project Lalani Residency, surrounded by Yeoor and the Parsik Hill. On completion, this project will offer the convenience of modern amenities at a convenient location. Each apartment will be equipped with vitrified tile flooring and aluminum sliding windows as well as balcony railings and security grills.

The master bedroom and living room opens to a balcony, reputed elevators and under podium covered car parking ensure comfort while recreation is well-provided for by a health club equipped with a gymnasium with sauna, steam and a swimming pool. The project also features a separate swimming pool as well as a play area designated especially for children. Other conveniences include a well-developed garden area and double height entrance lobby. Despite providing all the high quality conveniences and amenities, the flats are priced quite cost-effectively and will offer buyers excellent value-for-money.

In Pune, our group is developing Lalani Quantum, a commercial Information Technology Park project at Bavdhan, close to the IT hub of Hinjewadi. This project, scheduled for completion in the next two years, will encompass an area of about 1.5 lakh sq. ft. We are also exploring other opportunities for developing several other residential and commercial projects in this fast-growing city that also enjoys the dual advantage of being very close to Mumbai.

Q. RK: Over the last decade, Thane and Pune have already attracted a slew of builders from Mumbai leading to a mushrooming of projects across both cities. Given this influx, how optimistic are you about their future potential for new players like you?

SL: I don’t think the Thane market has reached a saturation point, but it has reached a stage where prices have stabilized to the normal levels of 15-20 per cent appreciation p.a. The Pune market has also grown fast over the last few years but still holds a lot of potential, with the demand from the IT & ITES sector climbing every year.

HL: Another important point to note is that Mumbai suburbs like Bhandup and Mulund have got cluttered given the paucity of land. Thane is more accessible and once the connection between Dahisar and Thane is made, the travel time will be drastically reduced between the city’s eastern and western suburbs. The upcoming Chembur link road will also be an added advantage. With all these integrations happening, Mumbai will soon be transformed into one large city. Thane also offers an excellent value-for-money proposition to families looking at buying a larger home at prices that are 30-40 percent lower than those at Bhandup and Mulund.

Q. RK: What according to you have been the role / impact of the IT & ITES boom in the growth of real estate industry?

SL: It has had a significant impact because the huge requirement for quality space from this sector has accelerated the demand. For example, if there is a demand for about 80 lakh sq. ft. of commercial space in the country today, the supply has only been able to provide around 25-30 lakh sq.ft. Moreover IT professionals have also generated a lot of demand for premium residential space in and around the many existing and upcoming IT hubs across the country.

HL: Alongside the IT sector, retail has also made a huge difference. With FDI and new brands coming in coupled with a growing consumer awareness, retail is now playing a vital role in the development of realty. With big names like Wal-Mart, Reliance and Bharti entering this segment, retail is now generating a tremendous demand for commercial as well as residential space. A case in point is Pune, where another 30-40 malls are expected to come up in the near future which translates into a tremendous opportunity for the real estate sector.

Q. RK: On the downside, real estate growth is said to have slowed down considerably due to negative factors like increasing home loan rates, overheated market scenario, indifferent budget, hike in input costs and rising property prices. How do you assess the impact of these key factors on real estate growth and its pricing mechanism in the near future?

HL: With home loan rates climbing from around 7.5 per cent to the current 10.5 percent, it’s definitely going to pinch the customer thereby impacting the market. But this will slow down demand only in the short term, simply because at the end of the day if somebody wants to buy a house he will still go ahead and buy one, irrespective of the home loan rates.

Transactions might slow down in the short term and there might be a slight price correction to the extent of 10-15 per cent in areas where realty prices have doubled and even trebled in the last two years, but the market is not going to fall. I don’t think there will be a repeat of the 1995 scenario when the property market really crashed and created a huge turmoil. Even if there is a minor price correction in overheated areas, the market will still climb eventually, though it might not be at the same pace as in the past two years. However there will still be moderate growth.

Q. RK: Do you feel the need for a regulatory mechanism to ensure more accountability, transparency and discipline in the real estate industry?

HL: Yes we do need a regulatory body that can bring the industry together on a common platform. But there should transparency even in the regulatory body. It should be more of an industry monitor protecting the interests of customers and less of a hurdle to development. Developers today are already facing a lot of hurdles given the number of clearances required to start a project. Already it takes a good 8-12 months for a developer to actually start work on a project since here there is no clear title for land. If we have another governing body dictating terms to us, it might create more problems for the developer fraternity.

Q. RK: Lastly, what is your vision for the Lalani Group over the next five years?

SL: Hopefully if things work out as per our plans we should be among the top 10 developers in India at the end of five years.

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