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Sujeet Kumar Jha   
‘IT’S ABOUT MAKING HOUSING AFFORDABLE FOR YOU’
Harmit Chawla, VP, Marketing & Sales, Paras Buildtech
With a string of prestigious projects coming up across Delhi and Haryana, and Punjab, Paras Buildtech India Pvt Ltd., a progressive and forward-looking company at the cutting-edge of the Indian real estate industry, believes in incorporating best global practices, unmatched quality and timely project delivery. Harmit Chawla, VP, Marketing & Sales, Paras Buildtech, talks to Sujeet Kumar Jha about the company’s future plans and strategy.
Q. What has been your group’s contribution to the Indian Real Estate?

We have been in the real estate business for almost 8 years and have developed landmark projects including Paras Downtown Centre, Paras Twin Tower or the Paras Tierea. We have redefi ned how real estate is sold. We don’t believe in our project being sold by many brokers at different market rates. On the contrary, we have appointed just one brokerage fi rm as our marketing channel partner, which channelizes the sales of all our projects.

In Paras Tierea we successfully sold 2,100 houses in just 3 months and immediately started the construction, a record in itself. Today, we are considered as a key brand. Our innovative marketing strategy and transparency in dealings have also set an example for others and have proved benefi cial for us.

Q. What is your brand promise and what sets your company apart from its competitors?

Paras Buildtech has always been known as a very honest & transparent company. We honour our commitments. We are very image- conscious, and this can well be seen from our past projects. We are a debt-free, cash-rich company andour fundamentals are very strong. Our balance sheet is solid, with sales at an all-time high. We are not going to do 20 projects in one year, as we believe in doing one project at a time, and delivering it well on time.

Q. What has been the company’s financial performance in the last fiscal, and what are your expectations for 2010-11?

Our turnover in the last fi nancial year was about 100 crore. We are targeting to generate sales revenue of Rs 700-800 crore in this fiscal. Further, we are also planning to invest around 700 crore over the next 12-18 months.

Q. What is the corporate philosophy of your company, and what are you doing to make Paras a customer friendly company?

We believe in developing an emotional bond with our customers, which is one of the reasons why we receive 25-30% repeat customers for every new project. We are providing the best cost to our customers, a hybrid of low cost and best quality, considering the kind of features and amenities provided by us. We are the fi rst developer which introduced the concept of ‘all inclusive rates’. In our opinion, it’s not about affordable housing; it’s about making it affordable for you.

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Archives

Vol 6 , Issue7
Project Delivery Is Our Strength
T. Chitty Babu,Akshaya Homes

Vol 6 , Issue6
WE WANT TO BE THE BEST, NOT JUST LARGEST DEVELOPER
Abhisheck Lodha,Lodha Developers Ltd

Vol 6 , Issue5
HUGE DEMAND FOR ENTRY-LEVEL AFFORDABLE HOUSING
Ashish Puravankara,Provident Housing Ltd

Vol 6 , Issue4
Making Money Is Not Realty Development
Daljeet Singh,AIPL

Vol 6 , Issue3
Developers Need To Build Execution
Rohit Gera,

Vol 6 , Issue1
‘We Want To Be The Infosys Of Real Estate’
Lalit Goyal,IREO's

Vol 6 , Issue2
We Have No Pan-India Aspirations
Manish Periwal,Periwal Group

Vol 5 , Issue7
Balanced Regulatory Act For Realty
Deepak Parekh,HDFC

Vol 5 , Issue2
PPP Model Key To Value Homes
Prakash Challa,CREDAI,Tamil Nadu

Vol 5 , Issue3
Cost Reduction The Real Challenge
Sushil Mantri,Mantri Developers

Vol 5 , Issue4
‘Completion Of Current Projects Our Priority’
Manish Uppal,of the Group, speaks

Vol 5 , Issue5
Mergers A Feature Of The Future
Ashish Puravankara,PPL

Vol 5 , Issue1
Slowdown Is A Mere Pause
J C Sharma,Sobha Group

Vol 4 , Issue12
‘Slowdown Offers Opportunity’
Anand Reddy,PBEL

Vol 4 , Issue11
‘Realty Up For Mergers & Acquisitions’
Lalit Kumar Jain , CMD, Kumar Builders and President of PBAP,

Vol 4 , Issue10
No Looking Back For Real Estate
(Prasad Koneru, MD, Rakindo Developers),

Vol 4 , Issue9
Market Cities Will Be Preferred Retail Destinations
Shishir Baijal,

Vol 4 , Issue8
Rating Is Good For Consumers
Gaurav Bhalla,

Vol 4 , Issue7
Market Vagaries Can’t Rock Sound Projects
Kishore Jain,

Vol 4 , Issue6
Guided Growth Stimulates Realty Drive
Sumit Dabriwala,, UCBG and Vice-President of West Bengal CREDAI

Vol 4 , Issue5
Has to Address Affordability’
Avinash Prabhu,Skyline Constructions

Vol 4 , Issue4
Dire Need To Grow In Tier II, III Cities
Sanjeev Srivastav,Assotech

Vol 4 , Issue2
Affordable Housing A National Challenge
K. P. Singh,

Vol 4 , Issue1
Irfan Razack,Prestige Estates Projects (P) Ltd.

Vol 3 , Issue12
‘Residential Capital Values Will Come Down’
Santosh Martin,DivyaSree Developers Pvt Ltd (DDPL)

Vol 3 , Issue11
‘Residential Capital Values Will Come Down’
Santosh Martin,DivyaSree Developers Pvt Ltd (DDPL)

Vol 3 , Issue10
Col R S Sodhi,Alpha G: Corp Development Private Limited

Vol 3 , Issue9
Pradip Chopra,PS group

Vol 3 , Issue8
‘There May Be Short-term Slowdown In Real Estate’
Shamsu and Hussain Lalani,Lalani Group

Vol 3 , Issue7
Real Boom Yet To Come
H.S. Bedi,IDEB Projects

Vol 3 , Issue6
Builders With IQ, and I For ‘Innovation’
Rohit Gera,Gera Developments (P) Ltd.

Vol 3 , Issue5
'Investment Potential In Kolkata Is More Than In Other Cities’
Vivek Kathotia,Fort Group of companies

Vol 3 , Issue4
“We Want Indian Public To Be Part Of Our Growth Story”
Mohamed Ali Alabbar,Emaar

Vol 3 , Issue3
“We Are Bullish Of The Future”
Alexander J Darragh,Trammel Crow Company

Vol 3 , Issue2
Variety Is The Spice Of Nitesh Estate’s Contributions
Nitesh Shetty,Nitesh Estates

Vol 2 , Issue11
Rahejas Giving India’s Urbanscape A New Look
Ashish Raheja,K Raheja Universal

Vol 2 , Issue10
‘Current Property Prices Are Sustainable’

Anand Gupta,Mumbai chapter of the Builder’s Association of India (BAI)

Vol 2 , Issue8
“We Provide Cost-Effective Real Estate Solutions”
Kamal Taneja,Taneja Developers & Infrastructure Limited (TDI)

Vol 2 , Issue9
‘Kolkata Real Estate Market Is Stable For Investors’
Pradeep Sureka,Bengal Park Chambers Housing Development Ltd

Vol 2 , Issue7
Builders Have To Knock At Too Many Doors
Shridhar G Kulkarni,Shriram Properties Ltd

Vol 2 , Issue6
No Looking Back For Real Estate
Punit Beriwala,Vipul Limited

Vol 2 , Issue5
Foreign Buyers, NRIs Fuel Goa Realty Boom
Iqbal Naroo,Naroo Constructions, Goa

Vol 2 , Issue4
Corporates & Demand Driving Pune’s Realty Market
Atul Goel,

Vol 2 , Issue3
We’re In The Process Of Building Integrated Townships
Harshavardhan Neotia,Bengal Ambuja Housing Development Ltd

Vol 2 , Issue2
‘We Are Eyeing Joint Ventures’
Kushagr Ansal,AHCL

Vol 2 , Issue1
Bangalore’s Real Estate Goliath
Ittina Mahabaleswarappa,Ittina Group

Vol 1 , Issue12
“Bangalore real estate market is the most quality conscious market”
M A Vakil,Vakil Housing Development Corporation (VHDC)

Vol 1 , Issue11
Advantage Runwal!
Subodh Runwal,,Runwal Group

Vol 1 , Issue10
Advantage Runwal!
Subodh Runwal,,Runwal Group

Vol 1 , Issue9
Real Estate Can Look Forward To Better Days
FAROOK MAHMOOD,SILVERLINE REALTY [P] LTD

Vol 1 , Issue8
“Too Late For Industry To Get Organised”
Sukhraj Nahar,Nahar Builders & Developers

Vol 1 , Issue7
‘FDI Funds Unlikely To Flood India’
Rohin Shah,Meghraj Properties Limited, UK

Vol 1 , Issue6
More than FDI, We Need Venture Capital Financing
Pankaj Bajaj,EPIL

Vol 1 , Issue5
“Large Satellite Townships Will Spring Up”
Mofatraj Munot,Kalpataru Group

Vol 1 , Issue4
DLF’s Development Saga In Commercial Real Estate
Dinesh C Chandiok,DLFCDL

Vol 1 , Issue3
“We Will go Global With Gold Souk”
Surinder Gupta,Aerens Group

Vol 1 , Issue2
The Big Builder
Niranjan Hiranandani,Hiranandani Constructions Private Ltd

Vol 1 , Issue1
We Are Eyeing Infrastructure Sector
Laxmi Goel,Sun City Projects and E-City Entertainment
 
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