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Sujeet Kumar Jha
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‘IT’S ABOUT MAKING HOUSING AFFORDABLE FOR YOU’
Harmit Chawla,
VP, Marketing & Sales, Paras Buildtech
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With a string of prestigious projects coming up across Delhi and Haryana, and Punjab, Paras Buildtech India Pvt Ltd., a progressive and forward-looking company at the cutting-edge of the Indian real estate industry, believes in incorporating best global practices, unmatched quality and timely project delivery. Harmit Chawla, VP, Marketing & Sales, Paras Buildtech, talks to Sujeet Kumar Jha about the company’s future plans and strategy.
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Q.
What has been your group’s contribution to the Indian Real Estate? |
We have been in the real estate business for almost 8 years and have developed landmark projects including Paras Downtown Centre, Paras Twin Tower or the Paras Tierea. We have redefi ned how real estate is sold. We don’t believe in our project being sold by many brokers at different market rates. On the contrary, we have appointed just one brokerage fi rm as our marketing channel partner, which channelizes the sales of all our projects.
In Paras Tierea we successfully sold 2,100 houses in just 3 months and immediately started the construction, a record in itself. Today, we are considered as a key brand. Our innovative marketing strategy and transparency in dealings have also set an example for others and have proved benefi cial for us.
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Q.
What is your brand promise and what sets your company apart from its competitors? |
Paras Buildtech has always been known as a very honest & transparent company. We honour our commitments. We are very image- conscious, and this can well be seen from our past projects. We are a debt-free, cash-rich company andour fundamentals are very strong. Our balance sheet is solid, with sales at an all-time high. We are not going to do 20 projects in one year, as we believe in doing one project at a time, and delivering it well on time.
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Q.
What has been the company’s financial performance in the last fiscal, and what are your expectations for 2010-11? |
Our turnover in the last fi nancial year was about 100 crore. We are targeting to generate sales revenue of Rs 700-800 crore in this fiscal. Further, we are also planning to invest around 700 crore over the next 12-18 months.
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Q.
What is the corporate philosophy of your company, and what are you doing to make Paras a customer friendly company? |
We believe in developing an emotional bond with our customers, which is one of the reasons why we receive 25-30% repeat customers for every new project. We are providing the best cost to our customers, a hybrid of low cost and best quality, considering the kind of features and amenities provided by us. We are the fi rst developer which introduced the concept of ‘all inclusive rates’. In our opinion, it’s not about affordable housing; it’s about making it affordable for you.
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